Do You Need to Support a Sales Team in Korea?
Communication is integral to telemarketing, that’s why one might hesitate when considering doing business in Korea. The Korean language is difficult creates a language barrier which makes communication problematic. There would also be issues with location, training and research. That’s why with an Australian based company, doing business in Korea would be more convenient and a better business investment.
Training could be executed directly with bilingual telemarketers who would be able to issue feedback to determine successful strategies for your business in Korea. Experts in telemarketing and both languages would be employed so that nothing would get lost in translation.
Experience has shown that locating and partnering with a telemarketing agency in Korea is extremely difficult due to language barriers and cultural differences. It is also difficult to penetrate the close-knit business community. For example even getting an English speaker in an agency is a hassle. Moreover, locating an agency that is willing and capable of dealing with Australian companies can take weeks.
