Email lists are very important and can help your company introduce products and services to existing and new markets in a very low cost and effective way.
Due to very strict Australian Spam and Privacy Policy for Email Marketing, organisations must receive expressed or inferred opt-ins for email communication by organisations.
So what are the options open to sending emails to your target to assist with your lead generation?
1. You can pay a company to send your email to a list that has already subscribed to receiving their communication. Examples of this include Fairfax or CNET. The upside is that you can possibly get in front of new potential targets that can sign up to buy or opt-in to your information in a very quick manner. The downside to this email marketing strategy is that is VERY expensive , you will not have any visibility of the database, the business email will go out in the suppliers head template and you will only receive information for the contacts that actually responded and filled out their details on your micro site for information. Sometime this can be as little as 20 for business to business with only 1-2 qualified leads, a poor ROI.
2. You can develop a telemarketing project to rent a list for target contacts and gain expressed or inferred opt-in directly from contacts or PA (for C-level executives). The upside to this option is that you will gain email lists that become your own, you have visibility on all data, it is 1/5th of the cost, you can gain additional business intelligence and even develop qualified leads along the way.
Learn more about the small business lists or SME and fortune 500 lists which we provide, or find out about our pre-packaged list service bundles.
* Please note iTEL can only rent lists on your behalf if you conduct a campaign
