Whether you call it “Social Media” or “Consumer Generated Content”, there is no debate over the accelerating popularity of Internet sites and forums where consumers share opinions and experiences about every product and service imaginable. From blogs and podcasts to wikis and social networks such as Linked In (read some Linked In tips) and Facebook, social media allows consumers to rate and review products, advise fellow consumers, and even make their own commercials praising or mocking businesses and brands.
It is very important to close the loop of social media with an effective marketing campaign to contact customers that may have downloaded information, attended a webcast or commented on forums to help keep the momentum and convert social marketing budgets to sales.
For more information of how ITEL Marketing can assist with your social marketing campaigns, contact iTEL today.
