This is the time old question, should I invest in purchasing a new list or cleaning my existing list. This really depends on two things:
- How old and specialised your existing list is? If your existing list has been developed internally with niche target contacts it might be worth to use it as a basis for cleaning. If the list is older than 24months and has not been used for any marketing purposes, chances are that it is redundant and needs cleaning.
- Are you targeting greenfield (new) prospects? If you are in search of new prospects lists, then purchasing a new list is your answer.
Regardless of which you choose, learn more about getting the most out of your list.
