If you are in B2B Services or solutions, think of the last time you recruited a new supplier to work for you? You may realise that the majority of the time, when we are researching suppliers, we use the experience … Continue reading
iTEL Marketing
iTEL Marketing provides the link between sales and marketing by delivering outbound lead generation services to organisations in the Information Technology, Professional Services and Higher Education Segments.
According to a 2010 study by info trends, more than 200 marketers surveyed reported an improvement of 35% for multi channel campaigns (print, email, web landing and telemarketing follow up). A multichannel campaign of email followed up by telemarketing is also more effective than a single channel electronic approach.
Personalisation further improved campaign performance where marketers reported an average improvement of 50% for personalised multi-channel campaigns. Telemarketing proves to be the most personable form of marketing.
To find out more please contact us or read on to find out if telemarketing is right for your marketing strategy.
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Telemarketing is probably one of the most powerful marketing techniques in use today. It is “in your face” direct selling and has the potential to generate immediate sales and revenue for your business.Telemarketing, although expensive, can be one of the … Continue reading
